UAA's new brand has launched!

The University of Alaska Anchorage (UAA) officially launched its new brand and advertising campaign at the Seawolf men's basketball game on Saturday against the University of Alaska Fairbanks (UAF).

Miss the game but curious about the new brand?
Check out the anthem video on UAA's Our Brand Web page. The page also provides valuable information about what characterizes our new brand, including its unique "personality."

Our new tagline - "Amazing stories being written every day" helps illustrate the brand through concrete examples. Preview the first round of Amazing Stories commercials that will be airing on local TV stations.

Remember. It's launch week, and the "street team" assembled by the Office of Advancement will be hosting tables at locations throughout campus to provide information about the new brand. Look for the Community & Technical College's table on Wednesday, Feb. 20, from 8:00 – 10:00 a.m. at the University Center.

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UAA's new brand has launched!
UAA's new brand has launched!
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